Brand Identity Design for Elä Life [Sister brand to Also Home]
BRAND IDENTITY & ICON DESIGN
ELÄ Life offers carefully curated lifestyle and wellbeing offerings, inviting people to tread a little more lightly on our precious earth. Its brand style is warm, earthy, ethical and close with nature.
It has a visual depth and substance to be taken seriously. Edges to shapes are slightly textured creating a soft look, lowercase lettering feels gentle and wholesome, low contrast surface textures are calming to the eye and the icon and illustrations evoke a tactile sense of natural movement.
Where ALSO Home enables you to live simply, ELÄ Life invites you to live well.
Textures & patterns are subtle, minimal and celebrate movement & nature.
Colours are warm, muted and calm.
Fonts are clear, geometric and simple.
Shapes & layouts are clean and curved with a delicate grainy undertone.
